How I Discovered My Go-To Silver Hoop Earrings
It was one of those late nights scrolling through social media during a bout of insomnia. My algorithm must have known I was in a shopping mood. An ad for handcrafted jewelry showed up in my feed.
Normally I scroll past ads, but something about the delicate designs caught my eye. One click led to another, and suddenly I was lost in their website.
Unlike the overwhelming experience of browsing most e-commerce sites with endless pages of mass-produced accessories, this site felt curated and intentional.
What Makes It Different
The main reasons I noticed are that it’s a women-run small business. Their customer care is amazing, and the quality of items is great.
When shopping online, it is rare to feel valued as a customer. However, every interaction with this store showed me that real, passionate people were behind the brand. Knowing that my purchase helps women entrepreneurs makes each piece feel more special. They have put their creativity and vision into building something meaningful.
My Favorite Finds
Over the past year, I’ve slowly built a collection of pieces from Loon Concept that have become my everyday staples. The stars of my collection are definitely their silver hoop earrings that have accompanied me everywhere from client presentations to my friend’s wedding. They have this perfect weight that feels substantial without pulling on my ears, and the hammered texture catches light in the most beautiful way.
I’ve also become slightly obsessed with their collection of huggie earrings, which solve my eternal problem of wanting to wear earrings to bed without waking up to discomfort. Their rose gold huggies with tiny moonstone accents have barely left my ears since I purchased them three months ago.
Why I’m Sharing This With You
I’ve realized that part of living deliberately is being intentional about where I spend my money online. Finding businesses that align with my values—craftsmanship, sustainability, personal connection—feels like a small but meaningful way to shape the world I want to live in.
I’m not affiliated with Loon Concept in any way (though I probably spend enough there to be considered an investor at this point!), but I believe in sharing the good stuff when we find it. In a world of fast fashion and disposable everything, places like this deserve to thrive.
Your Turn
Have you found an online jewelry store or artisan that’s become your go-to? I’d love to hear about your favorite places and pieces in the comments. And if you’re looking to refresh your accessories collection, check their website! (just don’t blame me if you end up with a shopping cart full of new favorite pieces!)
